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Executive Development Summer Summit Business Competency Modules for Medical Billing Professionals

LAGUNA BEACH, California – June 13, 2012 – In today’s ever-changing healthcare industry, it is imperative that medical billing companies develop and implement a strategic plan that is individualized for their location, specialty, technology, size and company goals. That is why The Healthcare Billing & Management Association (, the premiere, non-profit educational resource and advocacy group representing third-party medical billers and billing professionals, is offering this Executive Development Summit for Medical Billing Professionals. Sessions will not only cover how to develop a plan utilizing SWOT Analysis, but will include succession and disaster planning. Attendees will receive a broad array of practical tools and approaches that work for companies of any size.

This two-and-a-half day medical billing summit takes place in Minneapolis, Minnesota from July 19-21 and will include six four-hour modules designed to help attendees gain a professional competitive edge and develop and strengthen their skills in the following areas:

  • Marketing Modules – “The 4 Ps”, people (5th P), web services

  • Technology Modules – automation, system security, application software selection, communications

  • Financial Modules – accounting principles, reporting, funding

  • Legal & Operations Modules – corporate structure/business type, risk management, human resources, benchmarking

  • Compliance Modules – basics, enforcement, hot topics

  • Strategic Planning Modules – strategic plan, succession plan, disaster plan, SWOT analysis

The faculty consists of six outstanding professionals who have achieved success through their own education as well as hands-on practical knowledge: Kenneth Hertz, with 30 years management experience; Phil Ellis, MBA, working with IWU developing a healthcare administration program; Susan E. Seil, Esq., nurse attorney and partner; Randy Johnston, entrepreneur, technologist and teacher; David Jakielo, trainer, lecturer and author; and John Outlaw, CHBME, chief compliance officer.

Besides the excellent seminars taking place, several opportunities will be available for networking to share suggestions with others who may be experiencing similar business challenges.

For professionals who are pursuing their Certified Healthcare Billing & Management Executive certification (CHBME) through HBMA, this single program will offer all of the credits necessary under Business Modules.

To learn more about the HBMA Executive Summit, go to and click on Education.

About HBMA
A non-profit, member-led trade association, the Healthcare Billing & Management Association (HBMA) represents more than 30,000 employees at well over 700 third-party medical billing firms. Annually, HBMA companies submit more than 350 million initial claims on behalf of hospital-based physicians, office-based physicians and other allied healthcare providers. Founded in 1993, HBMA and its members foster personal development, advocate on the behalf of the profession, and promote cooperation through a wide range of business resources, educational events, networking opportunities, certification programs and adherence to the Medical Biller’s Code of Ethics. As the only trade association representing the interests of medical billers in Washington D.C., HBMA works with legislative stakeholders and federal agencies to improve the business of medical billing and the practice of healthcare. Learn more about how HBMA is elevating the medical billing profession at


Press contact information:
Fran Cashen, HBMA Public Relations, 949.735.5641

Brad Lund, Executive Director, HBMA, 877-640-4262

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