Healthcare Business Management Association - HBMA
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Strategic Marketing for Today’s Challenging Environment


Dave Jakielo, CHBME, Owner, Seminars & Consulting
There has never been greater opportunity as well as risk in the healthcare medical billing marketplace than there is today. This session will outline the opportunities and threats that you may be or will be facing in your company. You will be able to develop and implement a strategic, specific marketing plan that should enable you to remain viable and profitable for many years to come.


  • Identify potential markets that will allow you to continue to grow.
  • Develop your specific marketing plan to target new clients.
  • Recognize the potential for additional revenue from your current client base.

Directions for Viewing File:

After purchasing or registering for this program, if you are a member please visit your 'My Account' page, then click on 'My Downloads' on the left side of the page. All download files you have purchased or registered for should show in this area. Continue with the following instructions.

1. SAVE THIS ZIPPED FILE in a place where you will be able to access it easily - your desktop works best. Please note, depending on the speed of your system, this could take a few minutes.

2.  After downloading the zipped file, right click on the zipped file and select "Extract All" to extract the contents completely. You should now see an unzipped folder with all of the contents.

3.  Locate your *unzipped* folder and Double-click the HTML file in the unzipped folder. The video should open in your browser window and begin to play after a few seconds. If your browser window doesn't open, right click the HTML file and choose 'Open With' and select a browser from the list. 

Member Price: $99.00
Non-Member Price: $199.00
Price For Attendees of 'Strategic Marketing for Today’s Challenging Environment': $0.00