Why Advertise With HBMA:
As a non-profit, member-led trade association, HBMA represents over 43,000 employees at over 250 revenue cycle management firms. Founded in 1993, HBMA fosters personal development, advocates on the behalf of the medical revenue cycle management profession, and promotes cooperation through a wide range of business resources, educational events, networking opportunities, certification programs, and enforcement of the Medical Biller’s Code of Ethics.
Who Would I Reach If I Advertise With HBMA?
- Every HBMA Revenue Cycle Management (RCM) Company Member represents the needs of the multiple providers and practices they serve.
- Each HBMA Professional Billing Department (PBD) Company Member represents individual practices or hospital systems.
- HBMA members are decision makers in software, compliance, and outsourcing solutions.
- HBMA members are largely business owners, managers, and executives.
- HBMA members represent nearly 80% of claims submitted by third party medical billing companies on behalf of providers.
Here are just a few categories our members represent:
- Anesthesiology
- Cardiology
- Emergency Medicine
- Family Medicine
- General Surgery
- Internal Medicine
- OB-GYN
- Orthopedic Surgery
- Pathology
- Pediatrics
- Radiology
- Physical Therapy
- Podiatry
- And More!
What Are HBMA Members Looking For?
The healthcare industry is generally slow to adopt new technologies and processes. With your help, our members stay agile in this ever-changing industry. HBMA members are constantly seeking ways to improve their efficiency, productivity, technical, and operating skills, in an effort to serve and anticipate their clients’ needs, and to extend their outreach.
Member Vs. Non Member Opportunities
Members of HBMA have additional opportunities for advertising as well as discounted pricing! For more information on membership, please click here. Demonstrate your commitment to members of HBMA by being a vendor member. HBMA members look to do business with vendors that support HBMA through active membership.
Download HBMA's 2025 Media Kit Here
Advertising Opportunities
RCM Advisor is the official member publication of HBMA. Its mission is to publish timely, industry-leading articles that HBMA members and non-members can put to work. It is a valuable communication tool for healthcare billing and management professionals, with articles written by industry experts on the latest billing and healthcare management topics, as well as general management issues relevant to healthcare business owners.
HBMA members and subscribing non-members receive four digital issues of RCM Advisor each year and have access to digital archives online.
2025 ADVERTISEMENT OPPORTUNITIES
Cost Per Ad:
Member
Full Page: $1,000
Half Page: $500
Non Member
Full Page: $2,000
Half Page: $1,000
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Half Page Full Page
Full Year (4 Ads):
Member
Full Page: $3,200 (Regular $4,000)
Half Page: $1,600 (Regular $2,000)
Non Member
Full Page: $7,200 (Regular $8,000)
Half Page: $3,600 (Regular $4,000)
Half Page Full Page
Details: Provide graphic for editorial approval. Size requirements:
Full Page Bleed: 8.5 w x 11 h trim PLUS .125” bleed (8.75 x 11.25)
Full Page Island: 8 w x 10.5 h
Half Page: 7.5 w x 4.5 h
File Requirements: JPEG, PNG, or PDF
Editorial Contributions
We are always looking for relevant, timely, industry-focused content to publish in upcoming issues of RCM Advisor. If you are interested in contributing to RCM Advisor, email the RCM Advisor editor at info@hbma.org.
HBMA's weekly emailed newsletter has advertising opportunities offered directly through Multi Briefs.
The Supporter Package is exclusively for HBMA members. Package valid from 1/1/2025 to 12/31/2025.
Includes:
- One HBMA Branded Webinar
- Chose a webinar HBMA is producing to sponsor
- Your company logo will be on the registration page
- Your company logo will be included in marketing
- Webinar will be free for members, which will increase the program attendance
- You will have five minutes to present your company to the audience at the start of the webinar
- You will receive a list of the webinar attendees after the completion of the program.
- Three Email Blasts to Database
- Only one sponsored eblast will be sent a week
- Each eblast is sent to our database of 18,000+ emails
- Average open rate is between 21-24%
- Average click rate is between 2-4%
- Two Social Media Posts
- Posted to HBMA’s Facebook, Instagram, Twitter, and LinkedIn accounts
- Your company will provide the graphic and post content
- One Half Page Ad in the RCM Advisor
- RCM Advisor is the official member publication of HBMA.
- Design Size: 7.5 w x 4.5 h
- File Requirements: JPEG, PNG, or PDF
$6,000 ($7,850 Total Value)
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Custom Package building is exclusively for HBMA members.
Have a marketing strategy in mind? Customized packages can be built to help you reach your goals! Whether it be brand recognition, thought-leadership, or lead generation, HBMA can help!
VENDOR AFFILIATE ADVISORY COMMITTEE PARTNERSHIP
FREE
Description: Looking to improve vendor membership and participation within HBMA? Do you have suggestions on things we can change to make it better for your company to connect with our members? Join our Vendor Affiliate Advisory Committee to connect directly with some of HBMA’s leadership and help make that change happen!
Details: In order to volunteer for this or any of our committees you must be a member. Please email info@hbma.org to get started!
EMAIL BROADCASTS
$1,000 per use
Description: Send your business message electronically to a captive audience of HBMA’s data base of 18,000 emails.
Details: Send the content, logo, pictures, and links to info@hbma.org for office approval. A mock up will be sent for final approval before the email will be scheduled. A minimum of one week advanced notice is required for scheduling.
*HBMA will not send more than one sponsored email a week. Schedule in advance to make sure you get the date you'd like. Maximum of 52 will be sold in a calendar year.
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WASHINGTON REPORT BANNER
$750 per issue / $6,750 per year
Description: The Washington Report is a monthly digital publication from the Director of Government Relations highlighting the various legislative and regulatory changes each month.
Details: Must provide banner graphic no larger than 800X100 pixels as well as website link. Limited to 3 banners (companies) per issue. Purchase for the full year and receive 3 months free!
One Issue Twelve Issues
VENDOR ARTICLE
$1,000 per submission
Description: Write an article that will live on the HBMA Website for one year. Articles will be accessible on the Vendor Marketplace that will link to a custom page for each vendor with logo and contact information (limited to website link, address, and phone number).
Details: Article can be up to 1,000 words and content is subject to HBMA Approval.
BRANDED WEBINAR
$3,500 per webinar
Description: Webinars are offered throughout the year to HBMA members. Your company logo will appear on promotional email announcements and on slides during the presentation, your company name will be announced, a member from your company is allowed to join the meeting and introduce the faculty as well as have 5 minutes to address attendees about your service.
Details: Must provide company logo, website link, and short 100 word or less description. Company will be able to chose one of the webinars HBMA is scheduling to brand (first come first served). Names and email addresses of attendee will be provided after.
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DEMO WEBINAR
$5,000 per webinar
Description: HBMA will host a webinar with your content and promote to HBMA members.
Details: Content has to be educational and approved by HBMA. Names and email addresses of attendee will be provided after. Limit 4 per year.
WEBSITE BANNER AD
$7,500
Description: Your promotional banner ad with company logo will be displayed on the HBMA website Home Page for one calendar year.
Details: Dimensions: 294 x 142px with a transparent background. File types accepted: .jpg or png. No flash ads are allowed. Company must provide a website link. Click amount will be provided twice a year (June and December).
HBMA LIVE SPOTLIGHT
$1,000 per broadcast
Description: Participate in an HBMA Live program where we will have a moderator of one of our leadership members interview you in a casual and informative setting. HBMA Live is broadcast live on our Facebook, LinkedIn, and YouTube channels.
Details: Program can last up to 15 minutes. Questions will be sent ahead of time to discuss and prepare. Recordings of Lives will remain on our social media subject to approval by HBMA leadership. Limit 3 per year.
SOCIAL MEDIA POST
$250 per post
Description: Connect with HBMA’s rapidly growing social media following! Each post will include being published to our Facebook, LinkedIn Group, Twitter, and Instagram.
Details: Provide graphic that is 1080X1080 pixels, as well as caption and hashtags to the office at info@hbma.org for approval. Note that a caption specific for Twitter is required (180 characters or less). A minimum of one week advanced notice is required for scheduling. Limited to 1 post per quarter.
*HBMA will not post more than one sponsored post a week. Schedule in advance to make sure you get the date you'd like. Maximum of 52 will be sold in a calendar year.
MAILING LIST RENTAL
$2,000 per one time use list
Description: Connect with HBMA members by purchasing a one time use mailing list of members addresses.
Details: Contact the office at info@hbma.org to receive the terms of use agreement. Purchases will not be completed until the agreement is signed. Any misuse of this information is subject to penalties up to and including additional fees, and/or removal from the HBMA membership.
Looking for live event exhibiting or sponsorship? Check our Education tab for details on live event opportunities.
DISCLAIMERS:
- Information above is subject to change without notice and availability is not guaranteed.
- Pricing will be determined by membership status at time of purchase and cannot be retroactively changed.
- Advertising purchases are final, and cannot be transferred or refunded. Opportunities must be used within the year that they are purchased.
- Payment must be received before using any of the above marketing. Payments must be made in full at time of purchase.