2023 Fall Conference - Too Busy for Sales and Marketing? Discover the Barriers and Scalability Options to Achieve Success - HBMA Store

Too Busy for Sales and Marketing? Discover the Barriers and Scalability Options to Achieve Success Presented by Dave Jakielo & Sara Nofziger-Drew

As presented at HBMA's 2023 Fall Conference September 26th-28th, 2023.

Description:
In today’s challenging marketplace, a medical billing company is either Growing or Shrinking.  The choice is up to you!  With busy schedules, wearing many hats and never enough time, sales and marketing are often left at the bottom of your to do list or have even fallen off the page completely.  Build your pipeline and open doors for growth by choosing the best options to scale and prioritize your efforts and dollars.  Learn vital skills and techniques to increase your company’s revenue and grow your client base. 

Objectives:
Course participants will be able to:

• Identify the barriers that keep you from achieving Sales and Marketing Success
• Share what market opportunities exist today that will help with revenue growth
• Reveal and discuss the 6 Elements of Selling
• Discover how to develop a Top 10 Strategy

Speaker Bio:
Dave Jakielo's experience includes 12 years in hospital patient finance and many decades of managing physician practices and Medical Billing Companies.  Dave has been speaking, consulting, and teaching business methods throughout North America, Europe and Asia.

He is co-author of four books and he is a regular columnist in the trade journals RCM Advisor and BC Advantage. Dave is a graduate of University of Pittsburgh and received his Masters in Management from Carnegie Mellon University. Since 1995 he has been President of his own Seminar and Consulting Company.

Sara Nofziger-Drew is an experienced Revenue Cycle Management (RCM) executive with more than 28 years of experience in the healthcare industry. Her expertise includes driving operational and financial performance improvements through the implementation of best practices, process optimization, and technology solutions. Throughout her career, Sara has held various leadership roles in revenue cycle management, including owning an RCM company and working for other RCM companies.  Sara has also provided consulting services to physician practices, RCM organizations and offshore entities, offering guidance on how to improve their financial and operational performance.

Her specialized areas of consulting and coaching expertise include: operational assessment and efficiencies; re-engineering office processes and procedures; vendor-client relationship optimization and resolution liaison specialist; RCM and Innovation technology vendor selection and implementation; practice management; new practice and RCM startups; vendor selection; credentialing/enrollment; contracting; fee schedule development and analysis; business process outsourcing – selection, implementation and management; quality assurance; audit as well as billing and collections.  

She is committed to advancing the healthcare industry's financial performance and believes that effective revenue cycle management is a critical component of achieving this goal. As an RCM executive speaker, Sara looks forward to sharing her insights and expertise with healthcare organizations looking to optimize their revenue cycle operations and improve their financial outcomes.  Her speaking style is engaging, informative and practical, and Sara strives to ensure that her audiences leave with actionable insights that can be applied to their organization immediately.

Sara’s educational background includes a Bachelor of Science in Business Administration with a concentration in Marketing. Sara is a CHBME with HBMA, where she serves on the Board of Directors, is Chair of the Membership Committee and serves on the Government Relations and Education Committees.  For RBMA, Sara serves on the Federal Affairs committee and co-chairs the Virtual Education Committee. Further, she serves on the AHRA Regulatory Affairs Committee.  Sara holds certifications from the AAPC of CPC, CPB, and CPPM.  She is a past member of MGMA, HFMA and past chair of the Oregon HFMA Certification Committee.