2025 Innovation Conference: Unlocking Revenue Potential: How Automation and AI can Transform RCM - HBMA Store

As presented at HBMA's Innovation Conference March 12th-13th, 2025.

Unlocking Revenue Potential: How Automation and AI can Transform RCM Presented by Sara Nofziger-Drew

As Revenue Cycle Management (RCM) companies face financial pressures from lower insurance payments, competitive and client rate reductions, rising wages, and increasing operational costs, the need for effective automation has never been more critical. Leveraging technologies through automation such as Robotic Process Automation (RPA), Large Language Models (LLM), Machine Learning (ML), generative AI, and advanced analytics can significantly enhance revenue cycle performance and optimize human capital expenditure.

This presentation will explore how automation improves efficiency, enhances accuracy, boosts patient satisfaction, and accelerates revenue generation. Attendees will learn how to assess their organization’s readiness for automation, identify specific processes that can benefit from AI integration, and successfully initiate the transformation of their revenue cycle processes. Additionally, we will discuss the essential criteria for evaluating and selecting the right AI path for your organization. Join us to discover the practical steps necessary for revolutionizing your revenue cycle workflow through automation.

Course Participants will be able to:

• Assess Automation Readiness: Understand how to evaluate your company’s current capabilities and readiness for implementing automation solutions.
• Identify Key Processes: Explore critical revenue cycle processes that are prime candidates for automation deployment and expansion, ensuring targeted and effective integration.
• Launch Automation Successfully: Learn strategies for effectively launching identified automation processes, ensuring a smooth transition, and maximized impact on revenue cycle performance.
• Select the Right Solutions: Discover four essential criteria to consider when choosing AI and automation solutions and partners, enabling informed decision-making for successful implementation.

Speaker Bio:
Sara Nofziger-Drew is an experienced Revenue Cycle Management (RCM) executive with more than 28 years of experience in the healthcare industry. Her expertise includes driving operational and financial performance improvements through the implementation of best practices, process optimization, and technology solutions. Throughout her career, Sara has held various leadership roles in revenue cycle management, including owning an RCM company and working for other RCM companies. Sara has also provided consulting services to physician practices, RCM organizations and offshore entities, offering guidance on how to improve their financial and operational performance.

Her specialized areas of consulting and coaching expertise include: operational assessment and efficiencies; re-engineering office processes and procedures; vendor-client relationship optimization and resolution liaison specialist; RCM and Innovation technology vendor selection and implementation; practice management; new practice and RCM startups; vendor selection; credentialing/enrollment; contracting; fee schedule development and analysis; business process outsourcing – selection, implementation and management; quality assurance; audit as well as billing and collections.  

She is committed to advancing the healthcare industry's financial performance and believes that effective revenue cycle management is a critical component of achieving this goal. As an RCM executive speaker, Sara looks forward to sharing her insights and expertise with healthcare organizations looking to optimize their revenue cycle operations and improve their financial outcomes. Her speaking style is engaging, informative and practical, and Sara strives to ensure that her audiences leave with actionable insights that can be applied to their organization immediately.

Sara’s educational background includes a Bachelor of Science in Business Administration with a concentration in Marketing. Sara is a CHBME with HBMA, where she serves on the Board of Directors, is Chair of the Membership Committee and serves on the Government Relations and Education Committees. For RBMA, Sara serves on the Federal Affairs committee and co-chairs the Virtual Education Committee. Further, she serves on the AHRA Regulatory Affairs Committee. Sara holds certifications from the AAPC of CPC, CPB, and CPPM. She is a past member of MGMA, HFMA and past chair of the Oregon HFMA Certification Committee.